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2007-01-02 - Owners of Coreg Companies Interviewed

Volume 1: Amy Sheridan, Blue Phoenix Media, Inc.

Interviewed by: Lindsay Mure, Editor-in-chief

Interviewee: Amy Sheridan owner of Blue Phoenix Media, Inc.

Basic Information:
Full name: Amy Sheridan
Title: CEO
Company: Blue Phoenix Media, Inc.
# years in biz: 9 years
Corp. type: Private
Business partners: none
Age: 29
Marital status: single
# Kids: none
Home town: Old Tappan, NJ
Place of current residence: New York City
Company mission: Blue Phoenix Media wants only to provide the best services performance based marketing has to offer to both publishers and advertisers.
Favorite quote: Rome wasn’t built in a day!
Most inspirational person: Oprah Winfrey

Interview:

1) Why did you start your company? After being in this industry for 9 years it was time to finally take all my experience and knowledge and make all my own decisions regarding technology, finance and marketing.

2) What industry publications do you read? Adfemme, ClickZ, Adotas, DigitalMoses, TheViralSpiral, and The Coreg Insider.

3) How often do you travel? Where? Very often..mostly to see clients…I have been all over the Carribean and Central America, Spain, Peru and most states in the US.

4) Which trade shows do you attend? Do you exhibit? AdTech, the DMA, Affiliate Summit…we don’t exhibit as of yet.

5) What is your overall goal for your business? To become the performance company that brick and mortar companies flock to.

6) What is the most difficult thing about owning a business? The pressure to work almost constantly.

7) How many employees do you have? 7

8) Are you hiring? What positions? Not at this point

9) How do you market your business? Trade newsletters and websites, in house newsletters, banners, blogs.

10) How many advertisers do you have? Over 200

11) Do you own your own sites? Which ones? Yes
www.mynewdegree.com, www.easyautofinder.com, www.mynewautofinder.com, www.nutritionistschoice.com, www.bluephoenixmedia.com, www.bluephoenixnetwork.com

12) How much traffic do your sites get per month? 30,000 per month for our coreg sites.

13) Do you have your own lead scrubbing and delivery technology or do you license it? If you license, from who? We do and it is our own.

14) Do you specialize in something else besides lead gen? Yes affiliate marketing and end to end site creations.

15) Have you tried any new lead gen methods? If so which ones? Search, microsite, abandonment, opt-2 pop and I-Frames

16) Do you broker your advertiser’s offer to get them more leads? Yes if necessary.

17) How many affiliates/publishers do you work with? 30

18) How much does your largest advertiser spend with you per month? $65,000

19) Give us your 30 sec sales pitch to potential advertisers.
We are an affiliate system with many Fortune 1000 clients. We have many publishers for both coregistration, web, search and email. Blue Phoenix Network maintains the most rigorous standards for all our publisher and therefore get the best traffic for all of our clients.

20) What do you feel are the true benefits of online lead generation? Lead generation if done properly can be the biggest and most long term boost to advertisers. In this day and age third party email is so difficult for advertisers to get out that it is the only true long term way to collect and segment self reported data from your users and be able to keep it and market to it long term. Lead generation or coreg is not even a proper IAB unit at this point so I think that you will see a huge spike and change in the Lead Generation landscape once larger companies, agencies and the IAB itself accepts and includes this in their scope.

21) If you could change something about the coreg biz what would it be and why? I would make it mandatory that all advertisers gave back their “scrubbed” coreg data every month with a reason why the data was bad. It would be so easy to find who delivered the best and worst quality data and be able to attribute it to each publisher individually. Most companies that aggregate coreg for advertisers just take a general scrub rate across every data source which is not fair to people that give you the best data and even helps out the people that are not giving you the data your client wants. In coreg it is all about finding the good data source and making sure the other mediocre data doesn’t taint that.

22) Who is your ideal client? My ideal client is Columbia or Arista Records and all their artists.. I would love to aggregate fan databases via coregistration and build microsites for all their artists to collect the data. I did something similar to this at my second job MusicVision and now with all the new advancements in technology I would love to give it another try.

23) How many clients have you sent to collections? Any scammers you’d like to make others aware of? Thankfully none yet.

24) How has your business evolved since you started it? Blue Phoenix Media has evolved from a company that has depended on others technology to a leader in the space.

25) What are the next steps for your business? We will continue to grow and develop more sites and innovate our Coregistration product. Our goal is to always stay at the forefront of Lead Generation industry through sound technology and future insight.

For more information on Blue Phoenix Media visit: http://www.BluePhoenixMedia.com

If you know someone who should be interviewed please send and email to info@thecoreginsider.com

© 2007 The Coreg Insider